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IBM’s new typeface – IBM Plex. design news

Posted 02 Jan 2018 in design news

IBM’s new typeface – IBM Plex.

Since the 1960s, IBM have favoured Helvetica as their favoured type family – until now. Mike Abbink, Executive Creative Director of Brand Experience and Design at IBM, along with an in-house team have developed a completely new type family to replace Helvetica across the IBM's visual identity. Say hello to IBM Plex.

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