Most digital marketing companies spend weeks of effort and thousands of pounds on paid search campaigns, generating SEO strategies, posting on social media and building landing pages to squeeze out a few percent more conversions.
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If any of you, like myself, have designed and developed bespoke responsive emails on a regular basis you’ll understand the difficulties in trying to get an engaging, aesthetically pleasing responsive email to render correctly in every major email client, including those pesky legacy email clients – yes we’re all looking at you Outlook, you pile of 💩 .
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Since the 1960s, IBM have favoured Helvetica as their favoured type family – until now. Mike Abbink, Executive Creative Director of Brand Experience and Design at IBM, along with an in-house team have developed a completely new type family to replace Helvetica across the IBM's visual identity. Say hello to IBM Plex.
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